Nick Kirby

Nick Kirby

Managing Partner
Archetype Strategy

Nick is a commercial & marketing consultant helping consumer goods businesses across the world increase financial value by winning with customers through developing & implementing highly effective commercial, category, shopper & consumer focused strategies and building team capability.
Before founding Archetype, he developed his expertise over 20 years in operational and leadership roles with both retailers and suppliers, with success in Buying, Sales, Shopper Marketing, Brand Management and Category Management across various channels and categories.
Away from the consumer goods industry, Nick also holds the position of Chairperson for Options for Life, a charity supporting adults with learning disabilities or autism to live their lives to the full and advance their personal development.

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