Shelley Balanko has an informed understanding of social and cultural influences impacting the marketplace of today and tomorrow. She graduated from the University of Windsor with a Ph.D. in Applied Social Psychology. Shelley has a MA in Applied Social Psychology from the University of Saskatchewan and a BA in Psychology from the University of British Columbia.
With a first love in understanding people, she enjoyed studying consumer behavior as an ethnographer and then directing The Hartman Group’s Analytic and Retainer Services teams. Now as a member of The Hartman Group Leadership team, the listening, questioning, and observation skills she applied to understanding consumers’ struggles and desires are applied to understanding industry challenges and needs.
Shelley regularly engages a diverse audience spanning the foodservice, consumer packaged goods and retail segments as she shares leading-edge insights and implications from the field, and an understanding of the evolving consumer culture.