Date: Tuesday 24 September, 2019
Clean eating remains a key influencer in product development. And clean label, which is associated with an understandable ingredients list, is perceived by many as ‘natural’ and better for you.
While the clean label movement continues to shape innovation in the food sector, FoodNavigator wants to put conventional wisdom to the test, asking whether clean label products are in fact healthier. We will examine innovations driving improved performance from clean label ingredients and consider just how much shoppers care about the back of pack small print.